SMS Marketing Examples

How do small businesses send text marketing messages in 160 characters or less? Before we explore SMS marketing examples, let's review the rules of creating and sending a compelling message to your customers.

• Include your business name in every text message you send.

• State your call to action. (What is the desired action from the customer?)

• Mention special instructions (like how to redeem a special offer.)

• Include an expiration date, if applicable.

• Include a link to social media, website, or product web page, if needed.

Ready to send a message? Here are some SMS marketing examples:

1. Announcing a sale or a special offer

Enjoy 20% off your purchase of $50+ at [Business Name] during our Holiday Sale! Expires 10/31. To redeem, show this text to a sales associate at checkout. See you soon!

Labor Day Sale @ [Business Name]: Buy One, Get One 50% OFF all shoes, including [brand name]! Valid now thru Friday 9/10. Click for details: [insert short URL].

2. Invite customers to a special event

Dine at [business name] on Valentine's Day! $99 five-course meal for 2 + live music by [band name]. For reservations & more, tap here: [short URL]

Holiday party @ [business name] this Saturday 12/14! Enjoy door prizes & up to 25% off your purchase! Come celebrate with us! RSVP here: [short URL]

3. Announce a new product or service

[Product Name] has just arrived at [Business Name]! Hurry in while supplies last! Tap here for photos & details: [short URL]

You've been waiting for it; we now offer [Service Name] at [Business Name]! 10% off your first service. Tap for more info: [short URL]

4. Remind Customers to Visit you

We miss you at [Business Name]! Stop in this week for [Special Offer], valid now thru [Date]. Present this text to cashier. See you soon!

Note: This is one of those SMS marketing examples that aren't available through all text marketing companies. Gulf Coast Text is proud to provide automated reminder to invite customers back if they haven't visited in a while!

5. Ask for feedback, reviews, or survey

Thanks for visiting [Business Name] yesterday! Did you enjoy your visit? If so, please review us on Yelp! [Insert link]

Which ice cream flavor would you like to see at [Business Name]? Reply A, B, or C:

A. Pumpkin Turtle Pie

B. Triple Berry

C. Orange Creamsicle

Note: Not all text marketing providers offer messages based on actual purchases and/or data capture to collect information from customer's text responses.

We hope these SMS marketing examples has inspired you to take advantage of text marketing! Please contact Gulf Coast Text for your SMS text marketing, automated reminders, data capture, digital loyalty program and more. Serving Destin, Fort Walton Beach, Santa Rosa Beach, Panama City, and more.